November 2010

Search engine marketing gives you the unique chance to find customers in every phase of their purchasing cycle (the search, the price comparison and finally the purchase).

Pay-per-click (PPC) sounds like a great option, but what does it really cost and is it worth the effort and money? 

Google is the world’s dominant search engine, with some 70% of the 1.2 billion daily searches, and AdWords is the world’s biggest Internet advertising program that reaches 80% of the online population.

At its simplest, net neutrality, also called network or Internet neutrality, is the principle that all Internet traffic should be treated equally; more specifically that governments and Internet service providers (ISPs) should not place any restrictions on the Internet’s content or means of accessing that content.

It’s a moot question if there will be a good story for Google in China, according to Andreas Pouros, Chief Operating Officer at Greenlight, a leading independent search specialist marketing and technology firm.

After a period of testing in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. 

Mobile search is one of the most discussed topics in the mobile, Internet and advertising industries, and for good reason. 

Formula 1 (F1) recently crowned the German, Sebastian Vettel, of the RedBull team as their new champion, but Asian e-Marketing is not putting the race itself into the limelight as we will instead focus on e-marketing campaigns. Prior to the Singapore Grand Prix 2010, Experian Hitwise, a leading online competitive intelligence service, released data of