November 2010

Asian e-Marketing recently had the opportunity to interview Ms. Simone Barratt, e-Dialog’s Managing Director International, during her visit to Singapore as well as meeting-up with her colleague Mr. Darren Fifield, Managing Director of e-Dialog Asia-Pacific, who is based here.

In 2010, customers have continued to embrace a host of new technologies, applications and mobile devices and dictate how best and at which levels they prefer to communicate with companies.

A survey carried out by Microsoft to glean insights into the social media habits of people across the Asia-Pacific region has shown that nearly half of Asians feel weighed down with the deluge of information online.

For marketers and retailers alike, the greatest challenge is to ensure that their campaigns and paid search advertisements can transform instantly using 100% accurate information, while minimizing resources and maximizing ROI.

Search, which has been around for more than a decade, is still a very vibrant marketing channel, giving us another reason to continue the series on Search Marketing with Ms. Margaret Chang, General Manager of Search Marketing for Yahoo! Southeast Asia.

The Mobile Marketing Association (MMA) announced a series of agreements with four other leading marketing organisations for future collaboration: the CMO Council, International Advertising Association (IAA) UK Chapter, The Marketing Society and The Marketing Academy. Spanning a number of new initiatives, the partnerships all form part of MMA’s aims to promote and educate, which form

Just two month ago Microsoft Corp. announced the worldwide beta availability of its new Web browser Windows Internet Explorer 9 that takes full advantage of Windows 7.

Experian® just launched its Hitwise Search Intelligence™ service for the Hong Kong market. 

It is a common assumption by Internet users that their online activities are private and, to an extent, anonymous. This is definitely not the case.

Understanding the basic structure of how search engines register Websites is crucial to succeed in search engine optimization (SEO).