February 2013 – Multichannel-Marketing

Omni-channel goes beyond social networks, email, web and mobile, as it actually includes the entire customer experience, like in-store displays, kiosks, interactive television and set-top boxes as well. It’s essentially anywhere there’s a digital touch point, which is everywhere you look nowadays. As a result, retailers and brands have to reformulate their supply chain strategies […]

Thanks to various offers of digital information, consumers nowadays order and use diverse channels for the purchase of goods at the same time – whether catalogue, online shop or mobile application. Inevitably, companies have to deal with the issue of multi-channel to take optimal advantage of the integration of different sales channels.

Getty Images strengthens its APAC organization and appointed Pradeep Mittur as its Head of Business Development, APAC. In his role, Mittur will be responsible for rolling out Getty Images’ innovative API, Connect, as well as content acquisition and localization initiatives, to help grow the Getty Images business across Asia Pacific.