February 2013 – Multichannel-Marketing

As time is a precious commodity for all of us, information is expected to be assimilated quickly and has to get to the point. EMC have taken this fact to heart and published their so-called 15-Minute Guide to Multichannel Marketing Communications that aims to support marketers in their struggle to create and deliver personalized marketing […]

After a few years in the digital media business, I have of course numerous well-meant advices in stock for you to help you to continue vigorously in all things digital, but with the start of the Chinese New Year, I thought a just remind you to consider a few commonly known advices for your daily

As Bob Thompson, Founder and CEO, Customer Think Corp. once said: “If the past decade has been marked by widespread adoption of online marketing channels, the future must surely witness better interpretation of online and offline interactions. Customers want complete flexibility to use the channels that suit them best. Multichannel Marketing provides excellent down-to-earth insights

Yahoo! Japan has partnered with MediaMind to use its ad serving technology for rich media ads on its video streaming site GyaO!, a popular online video service in Japan. The launch is the first of a series of deployments to be implemented, following the signing of a multi-faceted partnership agreement between the two companies late

Smart phones are a part of the daily lives of half of all cell phone owners around the world and are rapidly increasing their penetration rates. Cytech‘s new capabilities provide great opportunities for creating Multi-Medium Mobile Marketing Campaigns.

In recent years, the consumption of content over Internet-enabled devices has exploded. There is right now a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers this is a great time as TV and film services become richer, more customisable and “always on”. For content

Multichannel marketing stands for using many different marketing channels to reach a customer – be it in a retail store, on a website, via catalogue mail order, or direct personal communications by letter, email or text message. The marketer’s goal is to make it easy for a consumer to buy from a company in the

The right multi-channel marketing strategy will always place the customer at the center while aiming at higher ROI. Integrating social media and e-mail marketing is just a part of a universal development towards cross channel marketing, which focuses on the individual customer, his or her interests and consumer habits, and the possible touch points through

In 1995, Mark Getty and Jonathan Klein founded Getty Images to bring the fragmented stock photography business into the digital age, becoming the first company to license imagery online. Since then, Getty Images pushes the industry forward with breakthrough licensing models, digital media management tools and a comprehensive offering of creative and editorial imagery, microstock,

In the next few years we’re really going to see the business demand for connected communications. The siloed communications we’ve relied on to date will slowly disappear as a more holistic approach is adopted. The challenge is creating a ubiquitous service that is easy to adopt to encourage uptake amongst customers that are reluctant to