February 2013 – Multichannel-Marketing

In their 200+ pages report Insights 2013, SapientNitro published a ten page article about a study called the “The Quest for Omnichannel“, which we‘ve tried to summarize for your convenience.

In today‘s multi-channel and multi-device environment with companies trying to keep up with technology and the possibilities of the web, with employees and consumers permanently online and great amounts of data being stored in the cloud, those trying to provide internet security and those trying to breach it are up for the race.

At SAP, priority is currently given to the cloud, in-memory computing with HANA, and enterprise mobility. Last year the latter has still been something special for SAP, but at the recent SAPPHIRE NOW in Madrid, there has been no session or keynote that didn’t notably appreciate the mobile employee.

Len Shneyder, Product Marketing Manager at IBM posted good definitions on Multi Channel and Cross Channel Marketing on his company’s blog Smarter Commerce, where he explained in detail that both terms are not interchangeable, but actually even significantly different concepts.

Buyer behavior has irrevocably changed. Marketers must evolve to meet the expectations and demands of the multichannel customer. If you have not already transformed your customer engagement processes into integrated, customer-centric processes, you are behind the vanguard.

Tata Communications Limited unveiled details of its 18-month intensive trial to deliver one of the industry’s first complete LTE Roaming Services to Mobile Network Operators (MNOs). Launched this week after rigorous testing, the LTE Roaming Service is designed to eliminate the interconnection and interworking complexities of global LTE roaming. The experience gained from the trial

Kenshoo, a global leader in digital marketing technology, unveiled this week Kenshoo SmartPathTM, a new product that is the first form of algorithmic conversion attribution designed from the ground up to improve digital marketing bid optimization.

A group from within the media and photojournalism industries have joined forces to raise awareness of the risks in their profession and to lobby governments and tribunals to pursue and prosecute those who harm members of the news media.

Multichannel marketing generally refers to the approach marketers adopted to manage and optimize customer engagement across the burgeoning landscape of customer touch-points. In late 2011, Sitecore commissioned Forrester Consulting to research current and planned practices in multichannel marketing and published the results in May 2012, titled The Multichannel Maturity Mandate.