June 2017 – Mobile Marketing & Apps

To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by something, we react by running away or avoiding it. In the world of digital marketing it means we won’t visit […]

Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key ‘pilot field’ for enhancing user experience in 5G eMBB scenarios, using ZTE’s 3.5GHz NR base station product. For the next stage, multi-site networking tests will be deployed to test wireless coverage, throughput, mobility, delay,

With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat

The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent players in the mobile industry.

The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.

More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points into a tool for effective targeting and measurement. A wide range of topics, from programmatic and multi-touch attribution to vertical video and retargeting campaigns, have

As the workplace of the future unfolds and digital transformation takes hold, we increasingly rely on smartphones and tablets to get our work done– whether digitizing tax documents, capturing receipts to submit an expense report or getting a sales contract signed before the quarter ends. People need powerful, integrated mobile apps and services that help

Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.