May – June 2010

The upsurge of mobile web usage was one of the key highlights of analyst firm IDC’s 2010 predictions.

eCRM has been pushed to the forefront as the Internet has become more and more important in business, with many companies considering it an opportunity to reduce customer service costs, better engage and tighten customer relationships and most important, further personalize marketing messages.

Salesforce.com is one of the leaders when it came to introducing the sea-of-change to CRM in the 1990s.

“The Power of Digital – Transforming Marketing and Branding” is the focus at this year’s ad:tech Singapore and I think I sniffed out a bit of eCRM in the program as well, besides the usual suspects like search engine marketing and optimization, e-marketing, metrics and analytics, rich media, mobile and so on.

Experts believe that open systems could be a real alternative to proprietary applications and there are already many examples in use that are backing up this evaluation.

Electronic customer relationship management (eCRM) key terms are very similar to regular CRM terms.

Both B2B and B2C companies are very active in gaining experiences through the possibilities of Web 2.0.platforms such as social media, blogs, Twitter, wikis, and so on, that are driven by user-generated content that serves the mutual exchange of opinions, impressions and knowledge. These platforms are trendy and hardly anybody can get around them right