May – June 2010

Asian e-Marketing recently met two remarkable eCRM experts from Oracle Inc., who have been full of wit when talking about the combination of CRM and software-as-a-service (SaaS).

That the customer would be the big winner in the Internet age seemed for many very doubtful just a few years ago, but that’s accepted as general knowledge today.

Companies can observe an increase in profit if their customers have a strong relationship with them simply due to the very well known fact that the cost of getting a customer is five to eight times higher than that of maintaining an existing one.

Until about thirty years ago, customer relationship management (CRM) existed only in the worlds of list houses and direct mail but this has all changed with the Internet and the rise of the digital world.

The mobile device has become an increasingly important and valuable tool to marketers notes Ross Elmsly, country manager, Singapore, Sybase 365.

Microsoft Dynamics CRM helps both product-and services-based organizations in automating their sales, marketing, and reporting strategy, as well as handling clients. As customers are the key asset of every business, Microsoft’s CRM technology provides real business benefits. This is especially so now, taking into consideration the tough economic times we are in where support in acquiring, managing

Many may not have realized it, but SAP has been in the eCRM space since February 2006.

Long the exclusive domain of mobile operators, we are now seeing mobile loyalty programs being adopted by a raft of industries.  

In the course of a business relationship, a customer goes through different phases of interest, decision, purchase, possession, use and uncoupling of a product/service, which of course has implications on the relationship with the vendor.

Targeting the right prospects from the start is the most promising way of having an effective and successful campaign.