May – June 2009

Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find information. Market researchers have found out that search engines are an important contact point for Internet users in every stage of the purchase decision process.

We all know that search engines make crack sales teams, converting high percentages of leads in a cost-effective manner. But search engine marketing (SEM) can be an exacting science, so how can marketers best identify the right keywords and really get under the skin of consumers’ searching habits?

The SEO market has for been at a turning point for quite some time now, emphasizing that the gold rush times are definitely drawing to a close while real conceptual work is what’s in great demand.

Research has shown that people hardly ever go beyond the top 30 results listed from a search. In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30 achieve. Research published by Penn State University as early as in