May – June 2009

Defining basic terms will help web site owners and webmasters find web analytics useful.  

Google Analytics is a free enterprise-class web service that shows advertisers, marketers and website owners how visitors interact with their website and how to maximize their online presence. Google Analytics offers customers data in context, so that anyone from seasoned pros to novices can identify where visitors come from, what action they take on the

The Fournaise Marketing Group has recently revealed that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21% less response from the target audience during the first quarter of 2009 compared to the first quarter of 2008.

There is simply no denying that search engines are a dominating force on the Internet. Millions of people search online for their topics of interest every single day. In fact, statistics reveal that in June of 2003 alone, 5.5 billion searches were conducted online. That was 5.5 billion searches in just one month! This number

In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine users to your site.

The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. In addition, the explosion of search engine marketing (SEM) has resulted in getting potential customers to Web sites even easier than before.

Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a marketer’s SEO efforts and how can they benefit businesses?

Search engine marketing may be on most marketers’ radar but the path to successful SEM is still no bed of roses. In this whitepaper, Coremetrics delves into the opportunities as well as challenges that SEM presents, and share 5 best practices in SEM that drive ROI.

Understanding the basic structure of how search engines register Web sites is crucial to succeed in search engine optimization (SEO). It is one of the most effective web site promotion techniques, referring to improvements and changes made to web pages so that they conform to the search criteria utilized by search engines to rank and

There are several things, considered “spamming”, that you can do to try to get your page listed higher on a search engine results page, but we recommend that you never try to trick or deceive a search engine in any way. Don’t risk being blacklisted! Since the majority of your traffic will come from search