May – June 2009

Search engine marketing (SEM) and search engine optimization (SEO) are the powerhouses of proactive marketing for online travel company ZUJI across the Asia Pacific. As online travel and consumers evolve, and the technology which helps drive targeted marketing changes, ZUJI itself has metamorphosed and will continue to evolve here. The company’s phenomenal success in the […]

Last year, Google made a landmark decision to open up bidding on trademarked keywords to AdWords advertisers worldwide. From June 4th 2008, companies in selected countries will be able to use trademarked keywords of their competitors to trigger their search advertisements.

Everybody wants their website to be ranked Number 1 in the search engines. However, it is imperative that you are vigilant against so-called SEO firms that promise the moon. Here are some of the top scams in search engine optimization (SEO).

Launched in November 2008, Google’s SearchWiki allows people to re-order the ranking of search results, delete any search results they don’t like, and move other returned results up or down the list in order of preference and usefulness. SearchWiki will then remember those changes so that the next time the user Googles a similar search

Just as users’ habits and content change rapidly and continuously on the Internet, all measures in the SEO field have to be reviewed and adapted thoroughly in the future. Admittedly, the classical concept of SEO and its relevance have already moved mainstream in the minds of marketing professionals. And that’s how it has to be,

Unlike keyword advertising, it isn’t possible within the scope of search engine optimization to test out all thinkable terms, combinations and synonyms, simply because the space is limited and the loss of time would be too much.

No tool in the world, no analytical model and no intuition are a match for the best keyword analysts in the world: the user. And thanks to keyword advertising, or let’s say Google AdWords, it can be recognized how the user reacts to a keyword world. All kinds of conceivable terms can be perfectly tested,

Search engine marketing is fundamentally tied with language, simply because there is no bypassing filling out a search form with words to get a list of various popular search strings. Or rather, to be more precise, search engine marketing has fundamentally to do with the language of the audience.

Get an overview of the different categories of tools for performance measurement and optimization of online marketing disciplines. The following will give you some further insights into tracking performance and solution approaches for the still frequently occurring measurement errors.

Last month the Singapore Computer Society launched a new Chapter targeting the Interactive Digital Media (IDM) industry. Set up to play an active role in the formation of a creative interactive society, the committee (see below) seemed to me extremely energetic and enthusiastic when presenting themselves for the first time in public to the media