May – June 2009

Tim Pullan

Experian Marketing Analytics – Providing a World of Insight

Today’s tough economy puts marketers under stiffer pressure to justify their expenses, giving marketing relevance a higher priority more than ever. Experian a global leader in providing information, analytical and marketing services, has been building and refining for more than 20 years, enterprise-wide solutions that combine data intelligence, predictive analytics, decision-enabling technologies, strategy optimization and […]

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Notion Age: Making Visions Come Alive on the Web

If you are looking for a professional Search Engine Optimization (SEO) service you may want to know more about Notion Age Pte Ltd. The Singapore based digital marketing agency is extremely committed to developing innovative digital ideas and platforms that enable businesses to optimize and strengthen their online presence and effectively reach out to their

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Joanne Rigby, Marketing Director, Asia Pacific, Premiere Global Services

The Cost Effective Alternative to Market in a Downturn

Marketing budgets frequently end up on the chopping board during economic uncertainties. Fortunately, it is not all doom and gloom. According to a recent study conducted by Harvard Business Review, companies that increase their marketing efforts during a recession, can improve market share and return on investment at a lower cost than during good economic

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Tony Tsang, General Manager, Greater China Regional

Coremetrics: SEO Made Easy

Guided by the principle that marketing should be managed like any other critical business function, online marketing and optimization is imprinted in Coremetrics DNA.  While Online e-commerce is rather new, Tony Tsang, general manager, Greater China region, Coremetrics, feels that it has good potential to pick up in the Asia Pacific market, when compared to

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Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Inc

Google Analytics makes a splash in Asia with new features and a new program

Two months ago, during their Analytics event held in Singapore, Google announced the expansion of its web analytics offerings in Southeast Asia. New features were unveiled  that combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and accessibility including enterprise-class features such as custom reports, advanced segmentation,

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