May 2021 – Micro-Moments & Location Intelligence for Marketing

In today’s digitized world, consumers are bombarded every day with a huge amount of information, but only a fraction of it is consciously perceived. Only those who really know their target groups and bring the right products to the right region(s) can best meet the demand and ensure high response rates for advertising measures.

Segmentation is, as we know, the best solution to structure big data in such a way that it can be read and used. Dividing the total amount of data into useful sub-areas according to categories is what it takes to do so, not to mention that filtering according to the company’s individual needs is a

More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers’ daily lives. Undoubtedly, cloud computing technologies have helped the evolution of businesses, especially in their navigation amidst the pandemic.

A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value considers pay-per-download revenue, in app content spend, subscription revenue and ad spend over digital content.

IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM’s role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can drive better business outcomes.

The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

Sending advertising to the right person at the right time is easy today thanks to location-based intelligence and the fact that people are increasingly willing to share their location with their apps in their mobile. This explains why location-based advertising (LBA) has gained momentum and popularity amongst marketers in leaps and bounds.

Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new insights. And indeed, the primary benefit of location intelligence is comprehensive analytics, not

What the lead singer of the British rock band Queen once screamed to his audience is demanded from consumers nonstop from marketers, namely immediate gratification, and quick solutions. The catchy song written by Brian May and performed by the charismatic Freddy, repeats “I want it all, and I want it now!” again and again in

The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing activities to achieve the desired