May 2019 – Artificial Intelligence (AI) & Chatbots in Marketing

What do autonomous taxis in Singapore, the “da Vinci” robotic surgical system, and the application of virtual reality in worlds of experience have in common with the latest technology trends? All these innovations are based on artificial intelligence (AI).

Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A key feature of AI is that it is based on software that is capable of learning from its own behavior and that way constantly

The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation to Prepare for Future Security Threats’.

For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

At Adobe’s Summit Sneaks in Las Vegas in March, Adobe showcased technology that pairs speech recognition functionality with Microsoft Cognitive Services with text analysis AI. Intelligent Agent is the combination of a smart voice assistant and a smart text analyst – in James Bond terms, kind of like a cross between Moneypenny and Q!

The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance

Artificial Intelligence (AI) and the opportunities it brings are hotly debated among marketing and communications professionals right now. Although the hype surrounding AI has often still very futuristic visions, many companies are keenly interested in AI and its value in everyday communications and marketing.

According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.