May / June 2012 – Social Media Marketing

The Social Media Examiner surveyed more than 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses.

Awareness, offering social media marketing software to the world’s biggest brands and agencies for almost ten years, published their new study last month: “Actionable Social Analytics: From Social Media Metrics to Business Insights”. Social analytics is an evolving business discipline that equips companies with tools to understand how industry-driven and brand-driven conversations in online communities influence business

The Social Exchange Theory implies that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives and has its roots in economics, psychology and sociology. The Social Exchange perspective argues that people calculate the overall worth of a particular relationship by subtracting its costs, that can be

The independent research company Forrester provided again pragmatic and forward-thinking advice to business and technology leaders with its report on how social technologies dramatically change the way of communications and collaborations.