May / June 2012 – Social Media Marketing

In the past few years, the Asia Pacific region has seen a dramatic growth of social media and viral content, providing a perfect landscape to launch Rally, IPG Mediabrands’new service.

Salesforce Radian6 is one of the most popular social media monitoring tools, used by large companies and organizations as well as smaller agencies that carry out the monitoring for their customers. With more than 100,000 customers, salesforce.com is the enterprise cloudcomputing company that is leading the shift to the social enterprise, leveraging social, mobile and

Buddy Media announced this month BuyBuddy, their new and innovative social ad management software that allows brands to manage paid, owned, and earned media across social publishing, applications, analytics, commerce and advertising in just one unified software solution.

Facebook’s billion-dollar acquisition of Instagram speaks volumes for the future of mobile. The fact that the social media giant would put forward such a large sum of money for a company (and a product) that generates no revenue (Instagram is free) is puzzling.

Cindy King of socialmediaexaminer.com asked 30 professionals for their social media predictions 2012 and I would like to present our Asian eMarketing readers the eight most interesting I found: 1. Advanced analytics are coming for the masses, says Dag Holmboe, CEO of Klurig Analytics:  Today a lot of what we call social media analytics is

Pioneering social networking site, Friendster, officially announced at Friendster FunXtion, on April 27 in Manila, Philippines, its redesign as a social discovery and gaming platform that offers users a unique experience by combining search, content discovery and social functionalities.

Findings from a survey undertaken by independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow.

Facebook has finally been going public with a share price that has been set at $38, bringing in more than 18 billion dollars company assets and a valuation of being worth around 100 billion, which makes it one of the biggest IPOs in history, no matter of the worsened outlook.

Experian Marketing Services conducted a research with 300 Hong Kong marketing professionals across the retail, financial services, government, technology, digital and travel industries; and 1,046 consumers across all demographics to develop an industry whitepaper on the current state of play in consumer marketing.

According to a report of Cindy Chiu, Chris Ip, and Ari Silverman from McKinsey, Chinese consumers follow the same decision-making journey as their peers in other countries, and the basic rules for engaging with them effectively are reassuringly familiar, making China’s exploding social-media phenomenon decipherable.