May / June 2012 – Social Media Marketing

There is less than a month to go till the opening of the fifth edition of ad:tech Singapore 2012, held on June 13 and 14 at Suntec International Convention & Exhibition Centre. Its conferences and exhibitions organizer, dmg, just announced the comprehensive conference and speaker line-up for the meeting of the digital marketing community.  

With all the hype going on around social media marketing, you can imagine that keeping track of what’s happening on each social media profile a business has is of high interest. Brands want to know when there are peaks and dips in their blogs or web traffic and use this knowledge as potential catalysts for

Asian eMarketing recently met Caroline Doussot, Head of Mobile Marketing at Gemalto, during the MMA Forum in Singapore. In an exclusive interview she spoke about Gemalto‘s new Smart Message Technology that brings Facebook to all mobile phones – connected to the internet or not.

There is actually no right or wrong way to participate in social Web conversation. However, if you want to feel welcomed in discussions, you should consider taking on some standards of behavior or participation rules. Just as there are some unwritten rules of behaviour that guide you in your daily life, there are kind of

New analytics capabilities in the collaborative decision-making application SAP® StreamWork™changes  the face of social software, as users can upload, explore, analyze and visualize data directly within SAP StreamWork, and collaborate with teams to make fact-based decisions. People can also connect to data stored in SAP HANA® to take advantage of in-memory capabilities for rapid analysis

Social media marketing is a recent addition to organizations’ integrated marketing communications plans that coordinates the elements of the promotional mix – comprising of advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.

Social media is booming and cannot be ignored as an important marketing channel, however, it is particularly difficult for brands to measure the impact and effectiveness of social initiatives.

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise.

We are probably still only at the beginning of the social media marketing story as its landscape is continually evolving. Businesses are experimenting and adjusting their social media strategy constantly in order to find the best mix to meet their goals. Developing and implementing a social media marketing plan is a long-term strategy that requires

Yahoo! announced two Flickr upgrades earlier this month – one is a partnership with Pinterest to make it easier for people to share Flickr images to Pinterest and the other is Flickr’s new Uploadr experience, making it easier for users to upload, manage, and share photos on Flickr.