June 2015 – Marketing Automation

Cenique Infotainment Group Limited, one of the most innovative incubated company at Hong Kong Science Park, has officially launched IntelliSense2.0. This highly effective, real-time, Android-based audience measurement solution delivers fully automated, shopper insight and analytics at a fraction of the cost of legacy solutions, for Digital Out-of-Home (DOOH) advertising, which was close to a US$2 […]

Lead nurturing, lead scoring, dynamic segmentation and triggered communications are much more than pure analytics worth taking a look at to identify the success factors and potential pitfalls of marketing automation: 1. Consolidate for an all-around inspection of the customers As a basis for marketing automation, companies should merge internal and external customer information and

Automation is already a big issue and yet just in its infancy. The fact is that a clean integrated automation solution brings many advantages, although it can be a long way to reach that goal, and automation can’t get implemented over night. We show you what to do or you should better drop in the

Don’t make the same mistake as others. It’s time to invest in your analytics tool and talent. Digital advertising has become all but a staple for companies trying to reach today’s tech-savvy and omni-connected consumer. Pacing through multiple screens and devices, modern consumers are now expecting online interaction as part of the brand engagement process

Most probably, you started the New Year with the resolution to become familiar with marketing automation, since it is one of the hottest topic right now, due to its ability of helping businesses store and maintain digital data records. Not to mention that the growing popularity of marketing automation software solutions increases the adoption of

Marketing agencies, digital experts and marketers, are kept on their feet this week, with an array of events going on in the Island republic of Singapore. Besides the CommunicAsia, BroadcastAsia and EnterpriseIT Shows 2015 at Marina Bay Sands, the AMES Conference & Awards 2015 took place at the Grand Hyatt Singapore with a celebration of

Many a company played already with the idea of making use of a marketing automation system, but they often still lack the disarming arguments that will convince even the last decision maker. In the he following, you will find some useful arguments in favor of marketing automation:

“Drip marketing” is a blanket term that covers several different marketing strategies, which all have the same goal of keeping users engaged with a product. It is a communication strategy that “drips” a pre-written set of messages to customers or prospects over time, typically automated. In fact, drip marketing is distinct from other database marketing

Lamplight Analytics announced the launch of its new social intelligence platform that gives marketers, strategists and business leaders more insights into Asian audiences through social and traditional media sources. In fact, Lamplight Analytics is the first globally competitive social intelligence platform to focus on Asian languages and Asian social networking services.

Acronis, a global leader in new generation data protection, unveiled Acronis Access Connect – its latest file and print sharing solution for SMBs and enterprises. Acronis Access Connect (formerly ExtremeZ-IP) is the leading solution for integrating Macs into businesses and enterprises. With this new release, Acronis Access Connect adds broad support for mobile workers to