March – April 2010

The suppression of pictures in emails is a big challenge for email marketing.

An e-marketer’s job is already an all-consuming role, what with ensuring that one’s message is not considered as spam, reaches the right target audience, is opened and so on. In his best-seller “Permission marketing”, Seth Godin states that companies can no longer rely exclusively on the traditional forms of what he calls “interruption marketing” in

The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely than spammers.

Email as a medium is used every day by millions of people all over the world.

Once upon a time, large direct marketers and their customers enjoyed mutually rewarding relationships.

An email marketing campaign can have marked effects on a company’s cash flow and the bottom line.

Digital marketing is definitely “in”. However, while the industry is all abuzz about the next big thing in digital marketing – social media, RSS, mobile marketing, marketing blogs, user-generated content, and viral marketing — the real focus of digital marketing — email marketing in all its forms — is now facing the threat of being

There’s a lot of talk and speculation that social media will be the death of email marketing. However, there is absolutely no reason why these two forms of digital marketing cannot live together in harmony and even feed each other.

Silverpop has developed an industry-first technology that bridges the gap between email marketing and social networking.

Looking for a marketing edge to pull you ahead of your competition? Well, if you’re planning on the same old, lame and cold email campaign, forget it.