March – April 2010

Here are some tips: 1. Guarantee Privacy Losing “privacy” is what online users fear most.

Experts estimate that at least every fourth receiver of e-mails is “inactive”. This means, e-mails are not read by these recipients at all or included links are not clicked. It’s not easy to attract attention in the online environment, but here are eight best tips that can help:

Whether you’re new to email marketing or have years of experience under your belt, keeping up with the latest best practices and integrating them into your email marketing programs can have a profound effect on their ultimate success.

Recently, there have been more and more rumors about the demise of the email medium. In today’s age of instant messaging, RSS and Social Media, some say that email will soon be “out”, especially those from the younger generation. That thought arises most probably partly from the fact that there is currently no realistic prospect

In less than a decade, email has become a critical and in most instances, the primary communication medium for business.

Industry research has shown that the Asia Pacific region accounts for nearly 30% of the overall market for Smartphones.

The type of use and technical handicaps in displaying text and graphics on mobile devices require special email marketing for mobile phone and smart phone users. Although the mobile Internet is finally reality and the use of mobile data services via mobile phone has soared in recent years, it seems that email marketing driven companies

Security firms have battled botnets for many years, but only in the last 18 months, with takedowns of rogue ISPs (especially McColo), has the security community been more aware of opportunities to disrupt botnets, and grown more confident that this online menace can be successfully fought.

It’s easy to believe that deliverability failures must be happening to someone else. But what you don’t know about your deliverability leaves your business vulnerable and decreases the amount of revenue you could be generating from the email channel.

Are you still wondering what all the fuss is about email marketing? Were you one of those who thought that spam would kill off email marketing?