Experian CheetahMail is a service provider of permission-based email marketing solutions that is popular among enterprises worldwide, as the company demonstrates best that it is crucial to know the customers before an effective email marketing campaign can kick in.
Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail Read More »
Is email really in any danger? With all the talk about email being superceded by Web 2.0 technologies like social media, Asian eMarketing decided to catch up with Microsoft’s Kenneth Andrew, marketing director, Microsoft Advertising, Greater Asia Pacific, to find out his views on email marketing, where it stands in the region and where it
Email: An Integral Part of Any Digital Campaign, says Microsoft Read More »
A proper address database can’t be achieved overnight, but requires patience and know-how, especially from a legal point of view.
Building an Email Address Distribution List the Legal Way Read More »
Asian eMarketing was honoured to get a one-to-one interview recently with Eugene Kaspersky, the founder and CEO of Kaspersky Lab, well-known in the industry for his hands-on approach to his business.
Kaspersky Labs: Making the Online World a Much Safer Place Read More »
SC Networks, a visionary German e-marketing service provider, founded in 1999, offers cutting-edge Web technologies that attracted Asian e-Marketing’s attention.
Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click Read More »
Websense is a global leader in integrated Web, data and e-mail security solutions that gives users up-to-date protection from unwanted content and malicious threats.
Websense: Paving the Way to the Future of Enterprise Security Read More »
According to a study by Coremetrics released in February 2010, while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal. In addition, the study entitled “The Face of the New Marketer,” finds that there
Online Marketing May be On the Rise but Marketers Still Flying Blind Here Read More »
A very common question raised by marketers or their bosses is: How are our email programs performing against our peers?
Email Marketing Metrics: An International Benchmark Study Read More »
For those who think that spam is no longer a problem, think again, Fortinet’s February 2010 Threatscape report showed strong spam activity, with one particular campaign accounting for more than half of the total volume of malware detected this period.
Spam’s New Flavors Read More »
IT security is never far from CIOs and CXOs minds and marketers too have to take this into consideration. Helping us keep an eye here, MessageLabs/Symantec Hosted Services shares its views on what will be hot this year in the ever-important and vibrant security scene. Antivirus is Not Enough – With the rise of polymorphic
The 2010 Security Landscape Read More »
