March – April 2009

Mass advertising is increasingly becoming a nuisance and evaporates often ineffectively. Who has a purchasing intention nowadays, believes more in what friends recommend. Pure subjective experience of an unknown third party enjoys more confidence than the expensive, glossy brochures of suppliers in the market. Companies better behave properly and treat their customers well, because in […]

What is happening in blogs and social communities? Do costumers affect marketing? To know the own costumers and to understand them, ran out the focus from many enterprises and marketing trends. But the clients do literally their one thing, by getting independent in blogs, communities and by doing word-of-mouth marketing.

IBM’s recently released X-Force Trend report reveals that Web applications remain the Achilles heel for the security industry. According to the study, more than half of vulnerabilities disclosed in 2008 were Web application based. Companies are increasingly relying on their Web presence to serve as the face of their business, drive collaboration and community-building, and

Ogilvy estimates that just under a 3rd of the world’s online population or a staggering 456 million users in Asia are actively consuming social media, which is becoming endemic in internet culture. Asia e-Marketing intend to accentuate Ogilvy’s very interesting brochure by spread their knowledge and information in this issue.

Living in the virtual world has become part of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding new suitable business contacts on Xing. Why do so many of us spend so much of our free time surfing around social networks and contacting people whom

Podcasts as a medium has evolved from a rare blogging experiment into a broad medium with mainstream trappings and is today an integral part in users’ daily routine. Podcasts get the attention of a large and receptive audience. In doing so the target group of podcast users is young, fully employed and well educated according

If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be taken seriously, it is already a step ahead of many other companies. But when the faux pas happen that the owner of the Website, the blogger, gets included in conventional

Podcasting has sealed itself as a unique and note-worthy media – not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary. A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and personal computers. Though podcasters’ web sites may also

The fear of too much “me” in “social media” is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However, we all know that this shouldn’t be over-exaggerated either as it could cost us no less than the future.

If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of “info flyer” of the new kind and as a real dialogue medium, it will show its true potential, especially to the trade industry. Nowadays, companies want to have a dialogue with