March 2022 – Content Marketing: Storytelling & Conversational Marketing

MATSUKOSolution

MATSUKO’s solution reconstructs people from 2D to 3D via hologram, bringing physical presence to remote communication and ushering in the metaverse

MATSUKO, the first creator of a software-only solution for holographic communication, will premiere its technology as a finalist in the Extended Reality & Immersive Technology category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator) tomorrow. Out of the 655 companies that applied to present at SXSW Pitch 2022, MATSUKO was selected among the 50

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MetaverseMRLearning

Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.

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YahooVideoLite

Yahoo’s Video Lite unlocks stronger storytelling

Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that allows advertisers to optimize existing video creatives for digital media placements

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SuccessIndividualContent

Success with individual content and customer experiences

When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of content marketing and e-commerce is therefore gaining in importance, encouraging companies

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AnymindConvoCommerce

AnyMind Group moves into conversational commerce space with the launch of AnyChat

AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

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