March 2021 – Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.

Governments pushing ahead with increased online services run the risk of alienating large numbers of their citizens due to concerns around data privacy, according to How can digital government connect citizens without leaving the disconnected behind? a new EY survey. Conducted by Ipsos MORI, the survey further reveals a roadmap for governments attempting to deal

So far, many players in online marketing have benefited in Wild West style from the lack of a clear regulation for the setting of cookies or the collection of personal data. To get to know the website visitor better, incredible amounts of data were collected, triggering a littering of the digital channels with ads, spam,

Clubhouse is currently the most downloaded program in Apple’s App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users’ cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is

Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.