March 2021 – Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)

“The events of 2020 have exposed just how critical trust is for consumers and businesses alike. Organizations had to trust their employees to work from home, and consumers had to trust businesses with their information. As a society, we had to trust each other to make the right decisions around health and safety, trust the […]

After a year of unprecedented disaster and turbulence, the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. The disaster is that people don’t know where or who to turn to for reliable information. But, particularly in times of turbulence and volatility, trust is

The report, “Making the Leap to a Digital-First Enterprise“, commissioned by Amplitude and conducted by Harvard Business Review Analytic Services, shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era. Put in a nutshell, it revealed product analytics to be in the top spot over legacy

The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quickly rewritten, best practices rethought, and policies stretched to breaking point.

As organizations adapt to the new normal, it is important to reflect on what drives the increasing risk of insider threats and how the situation is worsened with more employees working from home than ever before, using new applications and tools, and relying on cloud apps.

Especially during or after a crisis, it is important to think about and talk about “meaning”. As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitization was like a bang in the already rapid digital development. In the blink of an eye, employees were equipped with laptops

ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, is launching a new business line that combines data-driven marketing strategies with end-to-end eCommerce solutions.

Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT security solutions have been deployed. These concerns need to be addressed if organizations are to realize the value of Trust Enabled Commerce.

An interesting and insightful article of Dr. Stefan Schulte, co-founder and Managing Director of Sherlock & Watson Marketing and Data Investigations gives us notions of how to keep our data safe.

Even if it is convenient and everyone already seems to be using it, WhatsApp should never be used for communication in companies, as the app from Facebook does not even meet the most basic data protection standards.