Data is an important part of decision-making for pricing, but what happens when the data can’t be trusted? If the data is generated strategically by buyers, it could lead to bad pricing decisions by sellers.
MIT Sloan professor designs model to limit price manipulation by buyers Read More »
According to key finding of Adobe’s Digital Trends 2020 report, two in five (40%) businesses leading in customer experience (CX) significantly exceeded their 2019 business goals, compared to 13% of businesses not leading in the space.
APAC businesses are demonstrating their commitment to bridge the CX maturity gap Read More »
Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite that enables companies to take a conversational approach to customer experience regardless of channel.
Zendesk Chat: one of the most used live chat widgets worldwide Read More »
How brands can create relevant and authentic content in no time Brands can – and must – get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social media platforms such as Instagram, Facebook or
The transformation of content production Read More »
NTT Ltd. revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience”, according to which only 12% of Asia Pacific organizations are delivering a fully functioning experience, yet more than half (64%) consider customer experience (CX) to be a primary differentiator.
Connected customers expect a hyper-personalized, effortless experience Read More »
GroupM, WPP’s media investment management group, recently rolled out its influencer marketing solution called INCA in India. Leveraging GroupM’s unmatched scale, INCA connects brands to trusted publishers and influencers. It creates and promotes content in social channels and beyond to drive brand engagement across digital platforms, including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.
Limelight Networks, Inc., a leading provider of edge cloud services, announced it has increased its network egress capacity by more than 70% in the last year to support the growth of online traffic and the needs of customers worldwide. Limelight has added this global capacity in an environmentally sensitive manner, setting a new standard for
Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users (MAU), and Mediacorp, Singapore’s largest content creator and national media network, announced a collaboration which will offer Viu-ers access to drama and lifestyle programs from Mediacorp.
Appointments & Announcements Read More »
