March 2020 – Content Marketing: authenticity, transparency & quality instead of keyword battle

HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

In her book Touch.Point.Sieg. Kommunikation in Zeiten der digitalen Transformation, Anne M. Schüller identifies the 50 best content marketing formats that can be quite helpful to figure out what works best for your business. “The more complex the performance of a company, the more content communication makes sense”, she says. Anyway, what’s for sure is

New functionality for its open and flexible CRM platform Zendesk Sunshine have been launched earlier this month that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems.

The Content Marketing Institute showed in a study in 2018 that 91% of all marketing experts who work in the B2B area use content marketing to reach their prospects and customers. However, while the number of those who conduct content marketing is high, the number of those who pursue a strategic approach is very small:

A breakthrough in the development of quantum-enhanced optical systems could pave the way for advances in encryption, communication and measurement, scientists say. In a new paper published in the journal Science Advances, a group of researchers, led by Matteo Clerici at the University of Glasgow’s James Watt School of Engineering and colleagues from the UK,

Criteo just announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, Criteo’s Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands.

Numerous studies prove the enormous importance of a personalized, digital customer dialogue at all touchpoints in the respective national language.

  Google’s new feature translates and transcribes audio in real time Google Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.

OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability

Microsoft just announced that over one billion people have chosen Windows 10 across 200 countries resulting in more than one billion active Windows 10 devices. Since its release in 2015, every new build of Windows 10 has seen customer satisfaction improve through fixes, new capabilities and experiences for customers to benefit from a secure, reliable