March 2018 – Internet of Things (IoT) and Integrated Marketing

juniper

Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022

Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.

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asiaIOT

Asia’s IoT optimism and adoption rate tops all

Asia’s businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago. Vodafone’s global survey of business sentiment, relating to investment and innovation in the IoT, examined four key factors for modern businesses, which

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2deploying

Deploying the right technologies is essential for retailers to survive, says GlobalData

Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading data and analytics company, GlobalData.

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IoT usability

IoT usability in marketing and CRM

Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business management, but rewards with incredible new

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1Iot

Be well on the way to bringing consumers closer to IoT technology

In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate enterprise IT strategies in 2018. At the same time, both CTOs

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