March 2018 – Internet of Things (IoT) and Integrated Marketing

The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.

In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.

The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience fragmentation, globalization of markets and the widespread use of databases heralded inexorably the

Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the “Coalition for Better Ads” and try to block particularly disturbing advertising materials. Although, with pre-installed browsers including blocking functions,

As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multiple online publications simultaneously without creating duplicate content, besides the fact that they adapt individually to the look and feel of the respective medium.

The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months – be it for data analysis (51%), email marketing (26%) or programmatic advertising (22%).

Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but after it got some media attention it

Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.

After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a headset that doesn’t live up to

SDChain Alliance has officially launched the world’s first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establish an efficient, low-cost IoT data exchange platform to give