The importance of keeping people’s location private has been an issue for quite some time now. The crux of the matter is actually that location-tracking services rely on third parties to trackpeoples’ location, such as mobile telephone service providers, which make it seem more intrusive than position-aware services.
The Interactive Advertising Bureau Southeast Asia has released the Singapore Online Advertising Revenue Report, reflecting Digital Ad Spend at S$60.31m for the period January to June 2011, which is8% of the total advertising expenditure in Singapore.
Akamai‘s VP of the Media Division, Bill Wheaton, in an in-depth Interview Akamai is a Hawaiian word meaning smart or intelligent, with connotations of insightful, wise or skillful, which are accurate adjectives for the company and its spokesperson Bill Wheaton, whom I had the honour to interview recently. Bill Wheaton has worked for Akamai for
Simple and safe Solutions for bringing complex Content Online Read More »
Last Friday, the global marketing communications agency UM Singapore unveiled the findings of their annual Wave study, revealing again a lot of useful information for their clients.
Wave 6: UM’s New Insights into the inexhaustible Depths of Social Media Read More »
All brands are busy working on suitable mobile marketing strategies to interact with consumers through mobile devices. Revolutionary mobile technology is flooding the market, but audiences have yet to adopt the new trends, such as augmented reality, video streaming, social sharing and entertainment, on the small screen.
Awakening Interconnectedness of Online and Offline World Read More »
Everyone knows that location-based services (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device, so we won’t bother you with that. But did you know about the different types of methods used to locate users? GPS-based
Location-based service (LBS): Categories of Methods, Techniques and Technologies Read More »
Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulting firm with a history of over 50 Years.
Frost & Sullivan on the “Mega Trend” Impact of Mobile Devices Read More »
ComScore, a leader in measuring the digital world, released the 2012 Mobile Future in Focus Report that gives insight on the mobile and connected device landscape in 2011 and what that brings in 2012.
comScore’s Insights on the Mobile and Connected Device Landscape Read More »
Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to mission-critical business applications that increase employee productivity and drive revenue.
Tablet Users’ high Expectations in Web Experience impacts Online Sales Read More »
Symantec’s 2012 State of Mobility survey aims to evaluate how organizations are coping with mobile devices and the trend to use the new channel to improving corporate agility.
Symantec’s State of Mobility Survey: Benefits are worth the Risks Read More »
