June 2022 – Performance Marketing: Data-driven Marketing & Analytics

Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.

More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple’s Identifier for Advertisers (IDFA).

The wealth of data available to B2B marketers today is vast and often very complex to manage when it comes to achieving specific business goals.

Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing innovative, data-driven technology primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effective marketing.

Many people use adblockers as they find ads just annoying, they don’t want to be disturbed while surfing online, or are afraid of infecting their computer with malware through ads. Thus, the advertising industry must look for alternative business models.

As companies have more and more customer information at their disposal, they can quite easily design and carry out their marketing activities in a data-driven manner. Advertisers no longer have to shoot at sparrows with cannons and spend a lot of money on large-scale campaigns, at the end of which only a fraction of the

Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their performance closely and identify data-driven potential for improvement. Marketing departments that don’t engage in data-driven analytics run the risk of being overtaken by the competition and failing to meet consumer expectations.

The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India.

OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic Impact™ of OutSystems, a commissioned study from Forrester Consulting on behalf of OutSystems. Founded in 2001, with the mission to give every organization the power to innovate through software, OutSystems gives technology leaders and developers the tools to rapidly build