June 2021 – Social Media & Influencer Marketing

Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality, and proof of success.

Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values and expanded its collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH   Which of the following platforms do you use?

Right now, at a time when there is a lot of uncertainty, it is important for influencers to further consolidate trust that has already been built to ensure long-term fan loyalty. Reach is the currency of the 21st century and whoever knows how to use it skillfully has a clear advantage.

Building a brand is hard work and costs money, making parasite strategies like brand hijacking even more annoying. It is simply shameful to steal the attention, followers, or potential customers without much investment at the expense of brands, I think, which is why I want to look into forms of brand hijacking and provide some

Particularly during the Covid pandemic, more and more people discovered communication in social media for themselves. Be it Generation Z, who during the lockdown could only become a creator on TikTok using a mobile phone, or the Baby Boomers, who now increasingly go shopping on the Internet and enjoy the security of their home laptop

Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on the brand. This applies regardless of whether these people are aware of their own role or not, whether there is a corporate influencer

Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a well-thought-out content marketing strategy, even small and medium-sized companies rely on the social

During the first lockdown, 40% of the partnerships between influencers and brands involved nano and micro influencers, i.e., those with a rather small community (maximum 50,000 followers), because they reply to almost all messages, emails, and comments and thus, maintain a close bond with their fans. This in turn increases their engagement rate, which is

There are various legal problems and pitfalls when using social media in organizations that can arise both in the use of images and in the wording, or even in the terms of use of the social network. The spectrum ranges from competition law to copyright and data protection.