June 2018 – Mobile & Video Marketing

fakeS

Fake store growth requires new cybercrime definition, says JC3 and APWG

The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized […]

Fake store growth requires new cybercrime definition, says JC3 and APWG Read More »

overcoming

Overcoming perceptual vigilance and harnessing disruption to capture attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do –

Overcoming perceptual vigilance and harnessing disruption to capture attention Read More »

strategic

A strategic approach to video marketing makes the big difference

The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent buyer group

A strategic approach to video marketing makes the big difference Read More »

adobe

Immersive media is driving the next wave of creativity and storytelling

Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure

Immersive media is driving the next wave of creativity and storytelling Read More »