June 2012 – Streaming Media Marketing

Break Media’s Digital Video Advertising Trends 2012 study features the digital video landscape for the upcoming year. The leading creator and publisher of digital video content revealed that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come […]

Corporate giants still shape the fortunes of the business video sector according to Interactive Media Strategies that began formally measuring and forecasting market spending patterns in 2006. The company’s 2011 update of forecast for spending on technologies should be interesting for organizations that intend to create, manage and distribute online video in their business communications.

The smartclip Video Advertising Report is based on the analysis of 300 campaigns launched in the last quarter of 2011 and paints a detailed picture of the current developments in the video advertising market. Comparing figures of this current report with those of last year‘s report also provides some interesting insights. The total volume of

Just last month, eMarketer reported on an R3 and Admaster Digital Consulting survey which revealed that 82% of marketers in China increased their digital marketing budgets in 2011, and another 81% are expected to increase their digital ad spending in 2012. It stated further that 23% of marketers surveyed believe digital video to take the

Online videos are a must for those who want to keep their audience entertained and emotionally involved in the web content they offer, and have proved to be highly effective. Today’s Internet connoisseurs appreciate to be informed and entertained on a variety of websites. And that’s why online videos that not only entertain, but especially

In order to deliver search results, Google crawls the web and collects information about each piece of content – video included. Usually, they appear as a normal result with some video-specific information, such as a thumbnail and duration, that if clicked leads to the page where the video can then be watched.

Websites, nowadays, are not impressing at all without moving image content. The variety of opportunities that videos have to offer is simply immense. However, the more video files a company has, the more difficult it becomes to manage them and to identify a suitable provider for the best and most efficient hosting.

In-Stream Video Advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos are watched online every month, reaching a global audience of 1.2 billion people, according to comScore—which means In-Stream Video Ads have massive potential for reaching target audiences.

Most e-mail clients, like outlook, hotmail etc., automatically block videos due to security reasons. Flash objects and applets as well are out of the question. Nevertheless, there are some possibilities for marketers to include videos into e-mails:

1. Keep it short A 30 second video ad is too long already. Most online videos are between 2 to 5 minutes, making it difficult to pack a 30 second spot in that. Fact is that most internet users accept shorter spots easier. According to smartclip’s video advertising report 2012, about 83% of users will