June 2012 – Streaming Media Marketing

Online video ads are multimedia, interactive rich media ads that allow cinematic advertising on the Internet by using Flash and streaming technology. The most popular formats include in-stream spots (pre-, mid-or post-roll) and in-banner video.

According to the IAB, the following updated guidelines embrace and foster creativity in ways as never before and hopefully encourage a new generation of rich interactivity and “sticky” consumer experiences.

For more than a decade now, the new media delivery specialist, Vidiator, is sedulously in its drive to empower leading operators and media companies to deploy Over-The-Top (OTT) and mobile TV or VOD services.

As demand for video by internet users continues to grow, vzaar Ltd, a leading online video hosting platform, is experiencing exponential growth of its easy-to-use, flexible and affordable video hosting solution for businesses across the globe.

Asian countries rank globally amongst the top for media consumption via Internet or mobiles, with an enormous number of consumers moving onto digital and mobile platforms to obtain content, marketers must be there to reach their audience, too.  And since everything from search to videos to display advertising is being adapted for the third screen,

Dialogic Inc. showcased at the Mobile Asia Expo this month a range of mobile communications solutions, including

We at Asian eMarketing believe that Open Source has the digital world perfectly in its grip and therefore want to share some information about Kaltura. The company provides the world’s first and only Open Source Online Video Platform that includes industry leading media management applications as well as a framework for developing custom apps.

    According to a report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered on smartphones, trailed by non-phone connected devices at 20% and feature phones at 7%.

Adobe’s published it‘s first Digital Video Advertising report in April this year. It analyzes consumer behaviors around online ad engagement providing media companies and premium content owners with insight to identify increased ad revenue potential.

A global survey commissioned by new media delivery specialists Vidiator has found that India is leading the way in monetizing mobile content with 50% of people having paid for mobile video content. This compares to just 26% in the UK and 47% in Malaysia. However over two thirds of people would be willing to pay