June 2012 – Streaming Media Marketing

ad:tech Singapore  had the largest number of attendees in show history this year with more than 2,400 digital marketers and exhibitors attending the 2-day conference and an almost 25 % increase in exhibition space.

Asian e-Marketing concludes its coverage on streaming media in June with PwC’s Global Entertainment and Media Outlook 2012-2016. The company released its 13th annual edition just two weeks ago, providing in-depth analysis and forecast data for advertising and consumer spending.

Digital advertising is growing at light speed, encouraging marketers to increasingly make use of it for smart and targeted campaigns. This growing consensus among advertisers proves that the convergence of television and online video is finally approaching a tipping point, and the impact of this shift is working in favour of TURN, a company that

Southeast Asia has been a trade crossroads for thousands of years, and now is a digital crossroads for Internet and mobile innovation as well. Some local markets are large enough or resource-rich to nurture homegrown industry giants that are expanding across the region and outside as well. New players from South and East Asia are

Mobile messaging, the cash-cow of mobile telecom operators around the world, continues to be seen as the world’s primary non-verbal communications medium. In many markets, however, it is not necessarily mobile operator-based SMS that has grown. There are a growing number of messaging apps and services that have been launched and announced and device or

Cannes Lions 59th International Festival of Creativity 2012 ended last week in southern French with the announcement of this year’s award winners. Cannes Lions Awards set the benchmark for excellence in creative communications and 2012 welcomed new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Brands and agencies are coming to terms with mobile marketing, adapting their existing campaigns and figuring out new ways to engage with consumers. While the technology and infrastructure continue to develop, with mobile data becoming more affordable and more readily available in many Asian markets, one of the key takeaways from the recent Mobile Marketing

Marketing is an essential part of every business and its execution lies in the hands of more than 20 million people worldwide. Now that raises the question: how to separate the wheat from the chaff to survive and thrive in our competitive, global business world?

English football fans will be able to watch the team’s Euro 2012 clash with Sweden live on their smartphones and tablets using a new BBC Sport streaming service.

  PHD Singapore has hired Sebastien Lepez as Regional Business Director, who will be working on key accounts across all communications platforms and taking an active role in managing client teams, office operations, team building and mentoring. Sebastien has more than a decade’s experience in the media industry in both regional and local roles. He