July – August 2009

A recent study by the Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, reveals that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports having an active profile on at […]

The face of Web 2.0 changed with the advent of video sharing websites, in particular, YouTube. For marketers, YouTube has carved a niche for itself when it comes to the presentation of products – something it does both easily as well as economically.

There is no denying that social networking is on the rise. Social networking sites are basically online communities that allow people refers to the building of online communities based on common interests and activities. This structure includes having profiles, blog posts, widgets and usually something unique to that particular social networking site, such as the

When Oprah Winfrey and Ashton Kutcher start to use social networking services, it makes headlines across the globe and raises consumer awareness of these emerging communications channels. However, according to independent market analysis firm Datamonitor, companies of all sizes have also begun to engage customers and prospects on social networking services. Much of that activity

There is no denying that things move and change very rapidly on the Internet.  One of the hottest things right now in the online marketing world is social networking. Supporting this is a statistic reported recently by CNN writer/producer John Sutter: the largest new group of Facebook users in 2009 is females over 55 years

A cornerstone of Google’s algorithm is its reliance on links between websites. Google uses these links to mainly discover new websites and web pages as well as figure out whether your website is a trustworthy source of information by analyzing who links to you and how many websites have linked to your web pages However,

The mobile internet is becoming increasingly profuse through the use of cell phone applications and location based services (LBS). Most businesses have recognized the development of the medium and expand their sales and marketing strategies appropriately on the mobile Internet. But before mobile phone users get offers via Bluetooth, get invited with mobile coupons, and

WURFL stands for Wireless Universal Resource FiLe. It is part of a FOSS (which stands for Free and Open Source Software) community effort focused on the problem of presenting content on the wide variety of wireless devices. The WURFL itself is an XML configuration file which contains information about device capabilities and features for a

According to the blog search engine Technocrati, there are by now around 115 million Weblogs and over 250 million pieces of tagged social media world wide. On top of this, the blogosphere grows every second by 1.4 blogs and about 1.5 million new entries are added on a daily basis. Furthermore, Technocrati’s “State of the

I am not sure if you were following the recent intense discussions on the topic “fraud in affiliate marketing”. It revolved around the idea that affiliate networks and agencies that take care of partner programs are not completely devoted to put an end to affiliate fraud. The reason for such an accusation was triggered by