July – August 2009

Years ago, in one of the first issues of Asian e-Marketing, I already made the prophecy of the sooner or later death of print and that electronic media will be continuously on the rise. All statistics were on my side and still seem to be. It’s only a question of time to prove if print […]

Finally the television experience has reached the small screen and most loved gadget as well – the mobile phone. But by trying to deliver rich content to millions of mobile users, the broadcast TV world and the mobile phone industry that  rely on divergent technologies and business models had to overcome quite a few challenges.

The world of digital media is transforming around us every day. Digital lifestyle consumers are flocking to new technologies, challenging traditional ways of doing business. New and existing providers that give them greater control over how, when and where they purchase, acquire and enjoy their favorite media content will not only succeed, but thrive.

The mobile industry’s enthusiasm for mobile advertising and mobile internet is still vivid. With continuously developing technologies and finally more realistic expectations, the two topics perfectly reinforce each other. Mobile, however, should be looked at as an advertising medium in its own right. If advertisers choose to regard it simply as an internet extension, they’re

Pacific Research Institute developed Click Confidential: A Privacy Primer for the Social Web in June 2009 and released the document early in July 2009. The report was written by Daniel Ballon.

Lured by the convenience and ease of conducting financial transactions with a single click, online banking is coming of age in India and many other parts of Asia. As a result, these geographies represent a ripe new market for cybercriminals who look to launch online attacks and commit fraud.

Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent of the overall advertising industry and soar

If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of “info flyer” of the new kind and as a real dialogue medium, it will show its true potential, especially to the trade industry. Nowadays, companies want to have a dialogue with

Podcasting has sealed itself as a unique and note-worthy media – not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary. A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and personal computers. Though podcasters’ web sites may also

The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive with regards to our marketing campaigns. This article focuses on next generation online marketing, taking into consideration various types of online advertisement opportunities to give a rough overview of