July 2022 – Search Marketing: Predictive Analytics & Hyperpersonalization

Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.

Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.

Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across industries and countries which comes to life in the ROI Genome Reports. By understanding and quantifying how factors such as brand health, marketplace and country dynamics, or competitive landscape impact performance for each type of offline and online marketing activity,

The only way you can capture how your users really tick, what your target group needs or how your market segment is developing is with a reliable database and the help of web analytics tools, Olaf Brandt, Managing Director at etracker GmbH explains, a specialist in web and app analytics as well as push marketing

According to GroupM’s “This Year, Next Year” Global Mid-Year Forecasts, global advertising revenues are expected to grow significantly – despite fears of an imminent recession and the ongoing geopolitical situation in the world.

IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix issues with their data, including errors, pipeline failures and poor quality, before it impacts their bottom-line. Databand.ai is IBM’s fifth acquisition in 2022 as the company continues to bolster its hybrid cloud and AI skills and capabilities. Since Arvind Krishna

Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards.

Customers expect personalization in every single interaction with a brand. At the same time, they don’t trust companies to keep their personal information safe and handle it responsibly. Companies everywhere face this dilemma, as a new study shows.

In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing its users with the best of both worlds – search and personalization.

Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user’s attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.