July 2022 – Search Marketing: Predictive Analytics & Hyperpersonalization

When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don’t know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

Amplitude just released the survey report “Making the Leap to a Digital-First Enterprise” that shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era and how businesses could thoughtfully transition to digital-first.

Data is now an important part of a company’s assets and for some even the most important one. It is not about collecting as much information as possible, but about converting the “raw material” information into usable know-how: knowledge about the customers and their likes and dislikes, knowledge about the course of business processes and

Attention to online advertisements increases significantly when they are embedded in articles and users engage with the content, according to the Project Trinity study of Havas Media Group and Teads.

Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their proposed merger to explore new opportunities in retail and consumer analytics.

Users no longer search the Internet for information using just keywords, but rather complex questions that sometimes require interpretation. In response, search engines are now focusing on website content that also best covers other potential interests of their users. That means that to remain relevant for search queries, companies must adapt to this development and

Cyware, the industry’s leading provider of the technology platform to build Cyber Fusion Centers for Enterprises and MSSPs/MDRs, and threat intelligence sharing for ISACs, ISAOs, CERTs, and others has announced a partnership with PAGO Networks, a South Korean MDR provider and value-added distributor, for building South Korea’s first cyber fusion center for tackling advanced cyber

AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media sources for mobile advertising. The latest edition is the first to fully measure activity following Apple’s implementation of its App Tracking Transparency Framework (ATT) as AppsFlyer examines the far-reaching impact of the new privacy era on all aspects of the

Technology experts consider personalized content and product delivery to be very important, but the technical infrastructure in many companies is not yet equipped for this. At least that’s according to the study by Optimizely, a digital experience service provider, for which 100 technology experts from the around the world were interviewed. It examined the importance

According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA, and how many users are on their shop or website and who will convert within the next hour – at any time of the day or night. They know every single functionality of their individual advertising platforms meticulously, but still