July 2021 – Mobile Marketing & Analytics

The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the essence.

Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibilities for brick-and-mortar retail.

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification

Tier One Entertainment, Southeast Asia’s leading Esports and Gaming Entertainment Company, announced a collaboration with Admazing Co., the world’s leading in-game advertising channel that has a reach of 2.6 billion unique users around the globe. Tier One Entertainment is seeded by one of the biggest esports venture capital groups in the world, with an accumulative

Ultimately, the difference between successful mobile apps and those failing in the market is the quality of user experience. Hence, without a thorough understanding of factors like in-app behavior patterns and psychological underpinnings of your target users, you probably won’t be able to create a mobile product that surpasses expectations since user expectations constantly climbed

Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.

Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of 8.2%, is forecast for 2022, by when the global advertising market will

The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.

Our shopping experience has fundamentally changed. What used to happen in stores is now happening globally on shopping platforms and online marketplaces, where orders can be completed with just a few clicks and goods delivered to the doorstep. It is no surprise e-commerce has conquered the consumer market and is expected to reach five trillion

The Mobile Streaming Report 2021 from the app marketing platform Adjust indicates a fundamental shift in usage habits towards mobile media consumption, with over-the-top streaming (OTT) growing explosively as consumers seek on-demand entertainment more than ever.