July 2020 – Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience

Despite COVID-19 induced lockdown restrictions now being lifted in many parts of the world, the extended time spent confined to the home has had a significant impact on consumers’ shopping habits and their interactions with brands, according to research released by Adobe.

According to WARC, the international marketing intelligence service, e-sports penetration is approaching one billion viewers worldwide, though Western markets are lagging. More than one in four (27%) males have watched an e-sports tournament in the last month, equivalent to 554m people. The rate among females is far lower at 17% (349m), placing the total audience

In 2018, IDC forecasted investment in VR and AR to reach around 20 billion dollars by 2022 and that both technologies will be key to companies’ digital transformation plans. Big technology companies were indeed working hard on the development of headsets (and still do) that can function without cables and allow images to be seen

The corona pandemic radically changed the world as we knew it within a few weeks and the consequences of the crisis are so far still unpredictable. But gradually we are moving into a new normal, in which a lot is different than before, and even a few positive things happened.

Reply, specializing in the development and implementation of solutions based on new communication channels and digital media, opened the second Reply center after the AREA 360 in Milan in late 2019. The Immersive Experience Area in Munich is mainly based on the experience of Infinity Reply, that are committed to Extended Reality solutions for companies,

Like hardly any other topic, the digital transformation is currently shaping public discussion in the communications industry, but operationally it has barely reached the marketing, PR, and social media departments, yet. Only a minority is currently using future technologies, such as artificial intelligence (AI), blockchain or mixed reality (MR). This is now confirmed by an

The Coronavirus made clear that there is a need to find a way to bring people together and if it is virtually, so that they feel like they’re together even when they’re not. Therefore, it is of no surprise that conference organizers try to do exactly that after the cancellation of most B2B events worldwide

Adobe, IBM, and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability, and loyalty.

Qualtrics launched in partnership with its training partner TrainTheCrowd,  a new customized XM training program that aims to help businesses maximize their investment in Qualtrics technology by creating a sustainable community of experts. Qualtrics is one of the first providers of XM technology to deliver in-person training in Asia Pacific and Japan.

According to global tech market advisory firm, ABI Research, revenue in security-related areas, such as platforms and licensing systems integration, IT spend, and connectivity will exceed US$40 billion in 2024, with notable efforts in privacy and security across these segments.