July 2010

New research on the usage habits of mobile data users in Asia, commissioned by Globys, a leading provider of contextual marketing solutions for the worldwide telecommunications market, revealed the unique value of select apps and other mobile value-added services (VAS) relative to other non-mobile channels.

The dominance of Apple’s iPhone in the mobile app download market will be eroded over the coming years as rivals Android, Symbian and BlackBerry make inroads, Ovum has forecast.

In order to continue the strong mobile revenue growth seen in China, operators are driving 2G to 3G migrations in saturating urban markets, according to a report from Ovum, the global analyst and consulting company. In the medium term, 3G mobile data and value-added services are the path to urban revenue growth.

A few years have passed by since the first solid ideas for mobile advertising in the context of WAP and MMS have been debated in the industry.

For many people the mobile phone has become their constant companion, which they use not only for phone calls but to selectively send and receive text messages, images, as well as audio and video files.

Nonchalantly I mixed and lumped together “mobile marketing” and “mobile advertising”, until I did some research recently – actually specifically for the current issue that is dealing with both terms.

The arrival of the iAd platform will see Apple move into the one part of the mobile market from which it has previously been absent – mobile advertising. The iAd platform, announced at the recent iPhone 4.0 OS launch, supports in-application advertising that will span the iPhone, iPod touch, and newly launched iPad. Apple is

More Than 30 Percent of Business Professionals in Singapore Risk Embarrassing Moments During Conference Calls

All of us have been on a web or phone conference where the host asks “are there any questions” and the sound of a clock ticking is all you can hear after that. What about getting a response like “could you repeat that question please, I was on mute”. Frustrating, isn’t it?

Bringing additional marketing dollars into the mobile category is critical for the growth of the mobile marketing industry.