January – February 2010

In 2006, the year after the acquisition of the social network MySpace, Rupert Murdoch had this to say about Social Media: “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media.Technology is shifting power away from the editors, the publishers, the establishment, the media elite.

Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions online.

So far there isn’t any real legislation governing the Internet. Anyone can write and post everything that he or she likes, often times, even remaining anonymous. This wouldn’t be problematic at first sight but what happens when this could affect yourself, your business or your company? With boundary lines blurring more and more, we are

Living in the virtual world has become part and parcel of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding new suitable business contacts on Xing. Why do so many of us spend so much of our free time surfing around social networks and contacting

If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be taken seriously, it is already a step ahead of many other companies. But when the faux pas happen that the owner of the Website, the blogger, gets included in conventional

Change happens slowly. It took us years before we noticed that Microsoft was upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you saw this starting in the 1980s once the mainframe era was ending.   Then Google changed the game for Microsoft (a client) in the 2000s when the desktop

Awareness, Inc’s , “Social Context Triggers” is an additional offering to their on-demand social media marketing software services. Standard keyword-based filtering functionality available in social media platforms automates the moderation of profanity in posts, discussion forums and comments. Awareness’ Social Context Triggers extends on this functionality by allowing organizations to drive sophisticated automation from the

Social media marketing is not about taking one’s branding and messages and splaying them across social media sites or just about setting up a presence in Facebook or Twitter. Instead you must understand the essence and ethos of social media—the culture of participation at its heart—and harness and embed that in your marketing and business

Social media websites can be an asset to businesses, but they also enable cyber-criminals to steal users’ personal information and wreak havoc with corporate IT systems. Learn the many ways in which social media websites can pose a threat to corporate networks. Find out the steps that IT managers can take to ensure that critical

It’s once again the time of the year when speculations and discussions on the probable online trends for the next year are kicking in. Which topics will dominate the media, what kind of technologies will be in the limelight or similar questions are usually of common interest.