January – February 2010

Social Media Marketing is infiltrating the business world.  Just why is social media making its presence felt here? The truth is many people are tired of “marketing speak.” This is exactly where social media stands out as it allows companies to relate to one another and bypass the fluff.

In this article, Check Point Software Technologies Ltd takes a look at how hackers are ingeniously leveraging social networking sites and Web 2.0 to craft new phishing attacks, posing a new threat to their users.

Social Media Marketers are often drowning in a sea of figures and the monitoring of their social media activities can therefore becoming quite a burden for many. Each social network, each monitoring tool provides its own metrics and there are hundreds of ways to measure the success of social media activities. With such an enormous

Participatory Web, social web, or simply Web 2.0, these are all terms for an apparently new era of the Internet, heralding in many parts a realignment of the legality of the Internet, a new thinking and philosophy, as well as new business models. The Web has become an independent social platform where interactivity and creativity

David Armano, Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman, published his thoughts online on the “Six Social Media Trends for 2010”, where he claims that social media will get even more popular, more mobile, and more exclusive this year. In fact, according to him, “the mobile will become

Kakis.sg will soon be the latest social media platform that will hit Singapore’s increasingly buzzing social media scene. It aims to link up/connect people looking for fellow buddies in sports activities.Explaining how he coined the name of the site, Kakis.sg’s founder, Raymond Cheok said that it comes directly from the actual definition of the word

Social media is nothing new to technology giant, IBM. Already in the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace

Friendster recently announced a new multi-year strategic partnership with Yahoo! Southeast Asia, designed to benefit their users via the launch of integrated product features and promotional initiatives across both the Friendster and Yahoo! web properties. The new relationship will also foster new user registrations and increase user activity for both companies.

A high number of Facebook users are putting themselves at risk by opening their individual profiles to total strangers and by clicking on unknown links that they receive. This is the conclusion of a recent blind study conducted by Check Point Software Technologies Ltd’s Security Research & Response team.

OpenID is an open, decentralized standard for authenticating users which can be used for access control, allowing users to log on to different services with the same digital identity where these services trust the authentication body. OpenID replaces the common login process that uses a login-name and a password, by allowing a user to log