Online advertising it seems, thrives in dour times, proving its worth as a cost-effective medium amidst shrinking marketing budgets. A study by Frost & Sullivan reveals that online advertising in Singapore is once again on the rise as a growing number of large brand advertisers are embracing the medium given its ability to achieve precise […]
Online advertising booming in Singapore Read More »
RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.
The lowdown of RSS and its impact on the savvy marketer Read More »
A simple log on, getting registered and then receiving a lot of visitors is unrealistic. But still today a lot of search engine marketing service providers try to attract users with such a promise. Unfortunately, this simply doesn’t work anymore.
Search Engine Marketing – Sales instead of Branding Read More »
What’s the use of the best homepage or the cheapest online shop if visitors are missing and consequently nobody perceives your offers? Without visitors your Website is simply worthless. So, just how do you ensure that your target group reaches your Website in today’s online jungle?
The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely than the spammers. Investigations prove that 60% to 90% of all emails are spam, which costs private users time and nerves, small and medium enterprises ten thousands, and the big Internet providers a few million dollars per year – taking
Let’s face the truth: You are always in danger of being labeled a spammer Read More »
The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive regarding our marketing campaigns. This article focuses on digital marketing, taking into consideration various types of online advertisement opportunities to give a rough overview of the broad subject.
Surveying The Digital Marketing Landscape Read More »
The Search Engine Marketing (SEM) Industry is estimated to reach US$23 billion by 2010 and the vast majority of SEM investment in the coming years will involve pay-per-click.
The ABCs of Pay-per-Click Read More »
E-mail as a medium is used every day by millions of people all over the world. No other Internet service is more successful and it’s simply impossible to imagine both private and business communication without e-mail as it has become an integral part of our daily life.
E-mails have a finger in every pie Read More »
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to 20 percent and reach $106.6 billion by 2011. In addition, they project that online advertising will represent almost 10 percent of the overall advertising industry and soar
