January – February 2009

Podcasting has sealed itself as a unique and note-worthy media – not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.

The suppression of pictures in e-mails is a big challenge for e-mail marketing. Companies fear points of attacks and providers want to save costs. Even the newer version of Outlook doesn’t present it well for e-mail marketers. There pictures are shown only under certain circumstances. Preventing the blocking of pictures completely is most probably impossible.

Beginning as an idea to develop an ad network that assists Thai publishers, DMS Asia was established in 2002 by brothers Paul and John Srivorakul as a digital marketing solutions provider under the brand Impaq Interactive and specializing in ad serving, media sales as well as site representation.

Often referred to as the ‘Google of China’, the largest search engine used in the country — currently enjoying more than 60% market share there, and pegged as the fourth largest in the world with a market value of US$3 billion, Baidu provides an index of over 740 million web pages, 80 million images and

clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd, a wholly-owned subsidiary of SPH Magazines Pte Ltd.

Do you feel your computer is getting slower or do you see more pop-up ads while surfing the internet? If yes, your PC is most probably infected by spyware! Spyware sneaks into your computers without your knowledge or consent in many different ways and it can be very tedious to get rid of it.

Building a mailing list takes time and in order to build a good, qualitative and extensive mailing, the following qualities are vital: thoughtfulness, diligence and patience. Let me give you some advice for supporting your data collection:

You should never stop learning especially as technology is in a state of constant progress. Consequently you can call yourself an expert only by continuously gaining experience and increasing your skills and know-how with each project. E-mail marketing in Asia is definitely picking up steam but still seems to be in its infancy in the

One of the fastest ways to ensure your product or service gets noticed is the vastness of the Internet is by having a pay per click (PPC) advertising campaign. If done well, PPC can drive targeted, consistent traffic to your website.

Pay-per-click (PPC) may sound like a great option, but do you know what it really costs and is it really worth it? Each campaign is different, depending upon the bid amounts, number of actual click through, and the generated Return on Investment (ROI).