January – February 2009

In the next five years the entry into the Internet will change in significant ways according to forecasts of IBM research – ibm.com – whereby the researchers of the computer giant expect a lot from voice control. Surfing the Internet will be possible with the voice only and therefore using hands will become obsolete. Furthermore […]

Did you know that search engines do not really search the World Wide Web directly? Each one searches a database of the full text of Web pages selected from the billions of Web sites out there residing on servers. When you search the Web using a search engine, you are always searching a somewhat stale

75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing their shine. In addition to usability, SEO, e-mail, and Web-Controlling, SEM is now also a must in online marketing. These five instruments are used by about three-quarters of the surveyed companies. Furthermore, mobile marketing is up and coming, while more

The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. This makes web analytics more pivotal than ever. As the understanding of Web analytics increases, it’s definitely making its presence felt. No longer are just dashboards, but have instead, become an integral

In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine users to your site.

Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find information. Market researchers have found out that search engines are an important contact point for Internet users in every stage of the purchase decision process.

Pay-per-click is the fastest-growing segment of all advertising reports Interactive Advertising and according to many marketing experts, is poised to become the single most important form of marketing in many countries. But, is click fraud set to bring it plummeting down?

Digital marketing is definitely “in”. However, while the industry is all abuzz about the next big thing in digital marketing — RSS, mobile marketing, marketing blogs, user-generated content, and viral marketing — the real focus of digital marketing — email marketing in all its forms — is now facing the threat of being overlooked. It’s

More and more successful mobile marketing campaign demonstrate that it is possible to dispose an advertising message with only 160 signs – but what is its real secret of success?

A couple of years ago, registering yourself with a few search engines and Web directories was 90% of the work of online promotion. There was no problem to appear soon in a category next to three or four other similar sites, and you could relax and sit back while the traffic flowed in.