January 2022 – Digital Media Trends & Predictions

Images and videos dominate in communication among young people, making clear that the Internet is becoming more visual with each new generation. In fact, nothing has accelerated the already rapid growth of visual content more than the pandemic. Consequently, in this increasingly visual world of communication, marketers need visual literacy to keep up with developments.

IDC predicts in one of its recent reports that by 2023, organizations that allocate over 50% of their software development projects to customer facing initiatives will see revenue grow 15% faster compared to those that focus more on internal projects.

Until now, artificial intelligence (AI) and machine learning (ML) were only a distant vision of the future for many companies; however, the democratization of artificial intelligence and machine learning technologies will move forward this year, predicts enterprise search and AI specialist IntraFind.

Classic keyword campaigns will lose relevance in the future. Advertisers must finally establish alternative solutions to third-party cookies and encourage the user to accept consent management with good content. In addition, diversity is becoming more and more popular in advertising and social networks. The digital marketing world will continue to be dynamic in the coming

Communication and collaboration solutions have become an integral part of everyday professional life. In the future, they will prevail across all industries and company sizes.

Miaozhen Systems, a third-party technology company providing enterprises with marketing growth solutions based on big data and AI technology, has released two major reports evaluating and predicting upcoming social marketing and social influencer trends in 2022.

Palo Alto Networks, a global cybersecurity leader, released its predictions for the cybersecurity trends that will shape the digital landscape for the year ahead.

IBM just announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management that builds on IBM’s growing investments in AI-powered software, including IBM Maximo asset management solutions, IBM Sterling supply chain solutions and IBM Environmental Intelligence Suite, to help organizations create more resilient and sustainable operations and supply chains.

Alibaba DAMO Academy (DAMO), the global research initiative by Alibaba Group, presented its forecast of the leading trends the company believes will shape the tech industry in 2022.

Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a crystal ball view of what is ahead for the rapidly changing AI and Automation industry. These predictions have been used to shape the strategies and business objectives of technology leaders and business executives in the next 1–5 years.