January 2022 – Digital Media Trends & Predictions

I am sure we can all agree on the fact that corporate identity is the core of every brand, and therefore the most important element for business and marketing managers. Especially since it became clear that customers are no longer purely interested in just the product, but also who and what’s behind it. Thus, companies […]

Joanna Hoheisel, Director Business Consulting at Optimizely, has identified seven trends in email marketing and is convinced that there is no getting around real data-driven email marketing for this year. Read in the following her list of the trends any marketers should keep an eye on in 2022:

Cisco published its 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy.

SIM cards are among the smallest consumer items in the world, weighing around four grams each. However, with approximately 4.5 billion SIM cards manufactured every year, their combined weight represents an estimated 20,000 tons of plastic and other polymers, or the equivalent weight of 4000 jeepneys.

The Asia Video Industry Association (AVIA) has released a report, titled “Time to Compromise”, with Professor Paul A. Watters, Honorary Professor in Criminology and Security Studies at Macquarie University, Adjunct Professor of Cybersecurity at La Trobe University, and CEO of Cyberstronomy Pty Ltd, a Melbourne-based startup that develops Governance, Risk and Compliance software for cybersecurity

Oracle Fusion Marketing had been launched to help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels. In fact, it is the first marketing automation solution that is engineered to

As we enter 2022, the world continues to suffer from the pandemic, but the security industry has just kept changing, adapting, and evolving as a result.

From February onwards, Microsoft offers a special “Cloud for Retail” solution that intends to support in the handling and processing of structured and unstructured data and to unite various data sources along the retail value chain.

In November 1971, the American programmer Ray Tomlinson sent the first email, ushering in a new age of communication. Today, after more than 50 years, more than 300 billion emails are in circulation around the world every day according to Statista; thus, making emails an indispensable means of communication for marketers. The email heralded in

Today’s customers demanding seamless cross-channel experiences, convenience, reassurance, and commitment to environmental, social, and governance (ESG) values and the list keeps growing, states Forrester in one of its latest reports. Not to mention that the pandemic, supply chain disruptions, and the “Great Resignation” remains challenging.